Social Media Manager Responsibilities You Need to Know

Social media manager jobs are published more by worldwide companies these days, seeking an energetic and motivated person to take a lead role in the developing and magnifying their flagship accounts. If you are one of the aspiring professional for these jobs then this post is for you.

Social media management isn’t just about posting content to a business’s social community channels.

This post is for all you aspiring professionals who are looking forward to managing an enterprise, agency or companies social channels but don’t know how to become a community manager or Brand Marketing Manager!

Managing social media channels for a business is not a content publishing job anymore! It has become a complex, multi-faceted role that requires the highest level of engagement within and outside the company, you cannot do this job independently.

Here are some of the top tips, skills and qualities you need to become kick-ass social media community manager!

Starting with the duties of a social media strategist or job description, agencies are looking while hiring.

Get access to social media strategies and plan for better results.

Duties of a Social Media Manager

Discover, Monitor, And Protect Your Brand’s Reputation from Fraud, measure and analyze to grow its reach with better ROI.

And what it takes to complete these social media job responsibilities include but not limited to…

• Develop social campaigns aimed at growing audiences, increasing engagement, and driving company goals.
• Manage editorial calendar and its implementation across owned social accounts.
• Work with social content teams to ensure assets developed match priorities.
• Work with Marketing to ensure social support for campaigns around product launches, queries, and big events.
• Communicate social best practices, emerging trends, and new platforms to management.
• Maintain guidelines for existing and new social accounts.
• Analyze campaign performance and ongoing reports.

Hu! That looks like a lot of work to complete on day to day basis.

To become successful in this trait you have to manage your time and resources efficiently.

Advertising on social platforms has affected the way advertising and marketing are practiced online. Most social media marketers help businesses grow their online communities.

Not sure exactly what that requires?

They have learned a lot of skill sets to become successful in the industry. To become a social media marketing officer you should be looking forward to expertise in.

You need to have skills of following professionals to be successful:

Content Creator

Skills Necessary – Copywriting, design, basic photography & videography, positioning, creativity

Marketing Analyst

Skills Necessary – Data analysis, curiosity, experience with running scientific experiments, strong presentation skills

News Junkie

Skills Necessary – Content curation, hungry for information, effective monitoring, professional on-the-spot communication skills, quick decision-making, good judgment, ability to be calm in the face of stress, ability to think globally

Customer Service Rep

Skills Necessary – Strong communication skills, adaptability, calm, desire to solve others’ problems, ability to troubleshoot and know where to pass a complex question, knowledge of the company/products/services

Community Manager & Facilitator

Skills Necessary – Resourcefulness, ability to connect people and stimulate discussion, firm but empathetic

Funnel Marketing Manager

Skills Necessary – Funnel understanding, knowledge of content for each funnel stage, basic sales skills, and strong communication skills

Project Manager

Skills Necessary – Strong organization skills, strong communication skills, ability to negotiate, data-based decision-making skills

What social community managers are doing on their biggest projects?

• Developing a report on trends
• Promoting client’s news and activities
• Creating strategy/editorial calendar
• Creating a great content plan for next month
• Launching campaign
• Posting content
• Getting a new account rolling and communicating
• Creating media campaign for upcoming events
• Working on graphics for clients
• Developing a social strategy for an overseas company
• Growing audience/reach on twitter, Facebook, LinkedIn, Instagram, snap chat and other platforms
• Driving traffic to websites from social sites.
• Optimizing advertising campaigns on various online media.
• Creating effective paid advertising campaigns.

These are some of the top activities by marketing companies and managers. But there are many SOCIAL MEDIA MISTAKES that you should avoid to be successful.

What else it takes to become a top freelance social media coordinator and offer the best social media marketing services?

• Expert knowledge of all social media platforms
• SEO (search engine optimization)
• Generation of inbound traffic
• Comfortable working with a variety of dashboards and monitoring tools
• Working knowledge of top social media marketing tools

Can we measure the ROI of Marketing Activities?

Companies now want their managers to figure out the right way to measure the ROI of their efforts, and they don’t hire someone who cannot help them drive real business results.

What is important for modern social community managers:

• Identify target customers
• Set Clear Objectives
• Have solid content strategy
• Implement promotion and engagement strategy
• Measure & Analyze conversions to Establish ROI

Here is the top 8 KPI’s that social media marketing agencies control to determine ROI:

• Growth of your audience
• Target audience Profile
• Audience Engagement
• Content Reach
• Engagement by Content Type
• Leads
• Response Rate and Quality
• Negative Feedback

It’s always recommended to Social Media Marketing jobs seekers to learn and develop expertise on these skills, top social apps/tools, and best practices.

Social media management includes everything that matters with customer-facing. In today’s highly competitive online business environment the buying process has become more customer education-oriented to be successful it’s required to educate your customers, engage them with your brand, attract them to your sales funnel and track the progress. Your future sales depend on it!