All the marketing strategies that are implemented by the B2B companies need to be kept a track of so that any of the necessary improvements can be made. As the B2B websites have long lead times, there are some exclusive key performance indicators (KPI) that need to be devised. Search engine optimization (SEO) is itself a sort of KPI as it includes the different strategies that are implemented for increasing the visibility of a website.
Below are a few of the SEO KPIs that are considered vital for the B2B companies.
Keep a track on ROI
It is quite vital for all the B2B companies to keep a track over all the resources that they have invested in developing the assets and the content. A comparison needs to be made with respect to the revenue that has been generated by these resources. As a few of the projects spend heavily on the creation of content, it should ultimately generate revenue in some way or the other otherwise there is no point in investing on it.
Every marketing strategy that is implemented by the B2B companies is done by the sole purpose of making customers return back to the website. However, the strategy should not only focus only on the volume of visitors, rather it is about getting targeted leads from customers that are willing to buy. With repeating visitors, one thing is sure that your audience is already engaged to your website and are finding your content and resources useful.
Conversions Leading to Revenue
The foremost goal of all the websites is to make as much money as possible. Keeping a track over the organic leads that actually convert to sales as it would enable you to focus more on these types of conversions. By doing this, you will be able to create content specific to these conversions so that you can further build these leads. The main objective of a web page is not only to bring organic traffic but to convert sales.
Conversion Rate of the Goal
This KPI will give the SEOs a complete insight as to what type of on-page optimizations are needed for the specific web pages. Basically, the conversion rate is a number of visitors who actually turn into sales or leads. There is always some sort of opportunity for improving the conversion rate, especially when getting higher rankings on the search engine is not possible.
Goals That Lead to Sales
This is one of the most crucial KPIs. It all comes down to the total conversions that a page can achieve no what are the number of visitors that it gets. Yes, visits are important for a web page as these will only finally convert to leads. But a web page that gets more leads than a page that has more visits, signifies its higher quality. All in all a web page that leads to more conversions will be marked more valuable and profitable.
In The End
The KPIs have their own significance only if they are used in the correct manner. The best way to implement them is to analyze the data and then make a decision which is respective to that data. This will have a positive impact on the revenue of a business. The whole process of managing the KPIs can prove to be a costly and tedious one if they a proper value is not assigned to them or they are not set up correctly. On the contrary, it can significantly improve your website and consequently your profits.
Guest Post by: Lauren McLaren was born and raised in Australia. She is working for Digital Muscle, providing affordable SEO services. She’s hardworking, competent and trustworthy. Her role within the company is to optimize websites. In her spare time, she loves to read, cook and watch movies.