The mobile friendly website is an important business tool for the company. It is an anchor in the online community and drives your business goals and connects your products, and services to revenue generating solutions. Optimizing Websites for Mobile Users is no longer a choice it’s an absolute must.
Unless you want to risk your online business site being buried deep down into google SERP’s.
If you haven’t made your website mobile-friendly, you should. The majority of the users coming to your site are likely to be using a mobile device. Mobile SEO and website optimization for mobile users are more than creating a responsive site design. In this article learn how to optimize your site for mobile and tablet users, UX elements and best SEO Practices.
In this article, your will learn how to optimize your site for mobile and tablet users, UX elements and best SEO Practices.
Great! Let’s get started…
Optimizing Websites for Mobile Users – 19 Tips
#1: Make it Simple and Easy for Customers
Mobile Website Optimization comes with the challenge of putting your best in restricted screen space, matching the information to your buyers (visitors) search intent without making it complex and confusing.
Avoid interstitials – I have seen many website show interstitials promoting a website’s native app, mailing list sign-up forms, or advertisements, that cover the content partially or completely resulting in a bad user experience.
It’s understandable generating leads, building a list and promoting apps or merchandise are important but optimize them so that it won’t create a bad impression.
Multiple Fields Contact Us forms! It’s totally insane to keep 12-15 fields in a mobile website contact form. I mean who is going to fill them? No one… Keep it simple, only collect required information like name, email, and contact number that’s it. And collect other information on subsequent interactions.
Eliminate multiple steps to purchase – only serve the content what the consumers want. Like there are endless things you can do while optimizing websites for mobile users.
#2: Site Layout – Plan it Well for Mobile Devices
Select a mobile template, theme, design and layout that’s consistent for all devices (i.e., use responsive web design). Mobile Internet speeds are on slower side compared to desktops and the web pages, images, media files are going to take the time to load so it’s become important to keep the number of pages, images, and media files to a minimum and don’t forget to optimize it for size.
Make sure your developer understands your mobile customer. Analyze your mobile customer’s behavior, buying journey and communicate it to the developer and list him the most common mobile site optimization tasks. Make sure they develop a website that supports all the functionality needed by your mobile customers.
#3: Extend Your Branding to Mobile Site – Match the Branding Elements
Branding is very important and one should maintain the brand elements consistency on mobile websites too. Website elements link Logo on top, color schemes same as your desktop site, same template or theme, icons used and the overall look and feel.
- Why it’s important to keep your branding intact in mobile sites?
- It’s your company’s property and it should reflect in it.
- You need to promote your brand essence in the mobile site.
- Your existing customers can resonate with it.
- Similar look and feel will help visitors related it with your desktop site.
#4: Use White Space
It’s human tendency to load as much as information is possible to a small place when it comes to websites.
A cluttered interface could increase the bounce rate and force your audience to close your site and move to your competitors. White spaces are like breathers it helps visitors consume and scan the content with easy and navigating through your sales funnel.
White space also makes your website clean, sophisticated and scannable.
#5: Avoid Using Flash or Java
When users visit a web page with content not supported on a mobile device, they will get an error message and message that – this website is not maintained – and losing you a customer.
- The obvious reasons to avoid Flash and Java
- It makes your site bulky increasing the load time, resulting in customer lost.
- There are more than 30% mobile devices which don’t support Jave or Flash.
- Apple products do not support Flash.
#6: Provide Option to Select Not Type
It’s really difficult for anyone to type in the long text in mobile devices. Don’t you feel so?
Try to keep options such as drop-down menus, checklists, lists to select from that will reduce the need of typing from those tiny keyboards.
#7: Keep Navigation Simple – Reduce Pop-Up Windows Use
Try to keep thing accessible from one point so that user doesn’t have to navigate to other pages or there is a less new page load requirement.
#8: Use Mobile Redirects
If you’ve created a mobile version of your website, you’ll need to be sure that you redirect your mobile visitors to your mobile-optimized version of the site. Learn more on mobile redirect
#9: What if Your Mobile User Want Full Site Content!
I’ve worked on different mobile sites where some users don’t seem satisfied with the content we have decided to keep on the mobile site instead they keep on looking for more details. In such instances, you have two option;
- Improve your content paring practice so that they don’t have to look for more.
- Or, include a link to the full version of the site. Used by some of the leading sites like USA Today.
Whether it’s your actual website or the mobile version, make sure you have a sitemap in place. A sitemap just makes it easier for your viewers to navigate through the site.
Make sure you test your mobile website thoroughly on different operating systems, browsers, and devices. What looks good on one device might be totally distorted on another.
#12: Enhancing Customer Experience (UX)
For me, it is one of the top priority and it should always be at the forefront of a successful business strategy. Create a Mobile Experience That Keeps Your Customers Coming Back. Analyze to discover how your website mobile phone or tablet experience is impacting your buyer’s journey, are they find it easy to go through order placement process, navigations, or they are struggling with your mobile experience.
Keep the things under close watch and implement the best practices to improve the user experience of your mobile users.
#13: Clickable Contact Numbers
If you are running a local business then adding a clickable contact number link to your mobile website can prove profitable move.
The header and footer are displayed no matter what page of your site visitors are on, so having your clickable phone number there is a great idea. It’s an easy option for your mobile users to contact you without going through all the trouble of finding and filling the contact forms.
#14: Designing for touch
With the increase of smartphone users, the need for smart designs is increased, finger touches has replaced mouse pointers. Therefore, your design should be changed to adapt as well. Eliminate the need of too much taping, and zoom while opting for a call-to-action regardless of contact forms, CTA buttons or links.
#15: Creating fluid layouts
A fluid layout is a layout that uses proportional values as a measuring unit for blocks of content, images, or any other item. It allows the web page to stretch and contract relative to the user’s screen size. It helps mobile website developers get rid of problems of picking and choosing screen sizes.
#16: Do not dismiss Mobile-First
Need more emphasis on mobile UX? A mobile-first could be a great idea.
- There are over 1.2 billion mobile web users worldwide.
- In the U.S., 25% of mobile Web users are mobile-only (they rarely use a desktop to access the web).
- Mobile apps have been downloaded 10.9 billion times.
Mobile device sales are increasing across the board with over 85 percent of new handsets able to access the mobile Web.
Despite applying for a mobile-first strategy for your online business, making the design simple, clean and sophisticated should be the priority.
Learn how to optimize your website for Local Customers – Local SEO
#17: Libraries and Guidelines
There are a lot of authority libraries and guidelines that should be looked in as reference while designing, developing and optimizing websites for mobile users.
#18: Conversion Rate Optimization – Consider the Mobile User
Searching Engine Optimizing for the mobile user is vital to all online marketing success. The world has changed from desktop to a multi-device world, and it has simply brought the challenge to optimize your website for mobile users regardless of the type of devices, browsers, and technology to improve the conversion rate of your mobile users.
According to eMarketer, U.S. Retail mobile commerce sales may reach $153.50 billion by 2019. And if you are not optimizing websites for mobile users, tablets and other mobile devices then you will lose the sales for sure.
Tips to Increase Website Conversion Rate of Your Website
#19: Compression Tools
The load speed of your mobile site is the game changer. Optimize your mobile website for high-speed loading and you will save your customers from bouncing back.
And to make things real fast to load you need to compress unnecessary comments, white space, or code. Moreover implementing image compression can reduce the size of your .jpeg and .png files but still keep the quality intact and increasing the website load time.
Errors restricting your Mobile site from Converting (Bonus Tip!)
Common reasons why mobile users leave a site before taking an action include:
- Slow loading speeds on mobile devices
- Difficult navigation on mobile devices
- Inconsistent user experience across devices
- Lack of sufficient information on mobile-friendly sites
Test and auditing your mobile site for the above 4 errors and fixing them will ensure a positive experience to your mobile users. And you will see an improved conversion rate once do it all and keep on analyzing the site for continuous improvements.
There are a numerous more things that could be done to make your mobile users happy and converting. If you some please add it in the comments…