If you are starting a new business or already own a well-established one, either way, you will need a good ecommerce marketing strategy to make it reach new heights of success. We all know that in this growing age of technology hearsay and some promotional emails won’t do much good to your business.You will need something more than that to make it truly successful.
There are thousands of online shops working at the moment, most of them offer similar products, but only some of them are getting new customers while others are struggling to stay afloat. This difference in the success of two different brands selling the same product is because of the marketing strategy they choose to use for e-commerce business.While developing a marketing plan keep three things in mind. Your online marketing strategy should be complete, concrete and critical. Your e-commerce marketing plan should be designed to meet specific goals and conditions. These goals should not be vague. The plan should be able to deal with every curve ball thrown your way i.e. it should be able to deal with all the challenges that you might face in future. Whatever plan you make always save it in the form of a document.
Following 4 techniques will help you in making an essential ecommerce marketing strategies:
Advertise it on social media
We are living in the age of the internet, where even a hermit is connected to the world as long as they have an active internet connection and an account on some social networking website. Social media is not just a platform for communication but is also useful for connecting various businesses with their future customers.
Social media has the power to attract many customers, but this may not true in every case.
There are hundreds of social networking websites with thousands of users, some of them might even have millions of them. It is not possible to advertise your product on each and every one of them. You should advertise your products on those websites that are mostly used by your customers. Make sure that your company has the same theme on each and every website. Brand recognition is what we are trying to achieve. If your company does not have the same content on every platform, then brand recognition cannot be achieved.
Emails are your way to go
Email marketing is one of the oldest marketing techniques. Sending your customers promotional emails every month or week is still the most effective way of marketing. Nowadays email marketing is used by so many companies, that most people tend to delete promotional emails, without even reading or opening them. To make your promotional email stand out of other emails, make your emails as personal as possible. Often companies tend to over advertise in their email. They often forget that self-flattery will get them nowhere.
The email should be more about the customers and less about your company. The layout should be responsive yet not overwhelming. Make sure to be transparent about your products and services. The content of the emails should be useful and focused on the new products or the promotional deals. Make sure that your sending schedule is regular but not overwhelming, once a month is usually the best way to go. Since many people check their emails from their mobile phones, your layout should be designed in such a way that its readability is not affected by whether it’s viewed from phone or PC.
There is nothing better than an original brand. Many companies use content that they gather from the internet. After making a few tweaks here and there, they publish that content as their own. The fact that they often overlook is that they are not the only ones with this idea. Many other companies are doing exactly what they are doing. Customers are always attracted towards fresh and original content. They see same content being used with different words but same idea. So, when they see new content they are attracted towards it. And if that content is even a little bit witty, they might help you start a new social media trend.
Your content can be in the form of videos, ebooks, webinars or just a post on any one of the social websites. As long as you are original and creative your content will sell like hot cakes. Putting a little effort in your content and work can help you leave a permanent mark on your customer’s mind.
Optimize your website for search engines
SEO is the most important and widely used marketing technique, it makes sure that your website is optimized for search engines. You can use different techniques to help your website reach the top pages of a search engine, the more on top you are, the more traffic you’ll attract.
In this fast-paced world, we want to know the answers to our questions as soon as possible. The easiest way to find an answer is to search your question on a search engine. Now the real question is how to make your website climb up the website-chain of various search engines. The first thing to do would be to research which keywords will be the most appropriate for your website. Using the wrong keywords will lower the traffic of your websites since most people will not find the content relevant to the keyword they have searched. When you add new content make sure to add new keywords, which are relevant to the content.
Make sure that you update your website regularly. New trends are surfacing every day, make sure that you are on top of the trends. Make sure that you have a good team of writers and developers. Writers will add new and original content on your website whereas developers will make sure that your website is up-to-date.
Guest Post by:
Edina Clark, a business graduate and completed her education from Institute of London in Literature that’s why she is an exceptional writer at Can Someone Do My Essay for Me, and finally She is the author of this article.