You might’ve engaged mobile marketing in the past, but 2016 warrants additional effort. If you’ve already checked out these five great tips for success in this year’s mobile marketing climate, you’d better check out the reasons below regarding extra efforts.
Companies are doubling down on mobile marketing, and for good reason:
1. Customer Loyalty Offers
2016 will be the year of customer loyalty offers, and big-name entities are already hopping on the trend train. More than ever, mobile apps are utilized to ensure customer happiness and loyalty. A brand dealing with competitors needs competitive offers, and loyalty offers engage consumers on unprecedented levels.
Fortunately, mobile apps have created an atmosphere worthy of loyalty offers. Able to trigger personalized options, offers and location-based features, mobile apps, now, are a businessperson’s bread and butter for engaging time and money-saving discounts.
2. Location-Based Advertisements
Speaking of location-based services, location-based advertisements have become associated with modern mobile marketing. Store, restaurant, cinema and even park check-ins are rampant across social media, and in-app advertisements can help your company’s sales and retention soar to unprecedented levels.
Mobile commerce enhances such a paradigm shift, too. Mobile consumers are expected to account for 24.4 percent of all e-commerce revenue by 2017’s end. Because the “always connected” consumer consistently benefits from location-based offers, they’re engaging location-based advertisements via brand e-commerce platforms.
Learn More: Ecommerce SEO – Tips For Marketing Your Online Store
Millennials, responsible for much of the modern world’s “mobile boost,” are old enough to impact the market. In fact, 87 percent of Millennials keep their smartphones on-hand, both day and night. 78 percent of Millennials spend at least two hours, daily, engaging their smartphones. Similarly, 68 percent of Millennials consider mobile technology to be personal.
4. The Personalization and Permission Shift
Permission is vital to modern consumers, and mobile devices offer secure environments offering cross-platform access without sacrificing privacy. While desktop-based marketing efforts offer privacy, few dynamics compare to a mobile marketing platform’s opt-in services.
SMS marketing, in particular, is popular for such a reason. Now, consumers can access fantastic offers at their request. They can hear from providers on a whim, simply by texting a short or long code. Online web forms, too, play a key role for consumers. Any buyer seeking to opt-out may pass through a brand’s online resources, engaging them on alternative communication channels. The mobile consumer, while moving, encounters many engagement points to experience the brands they love.
Learn More: 2016 Digital Marketing Trends Making Biggest Impact Online
5. High Return on Investment
Mobile marketing is affordable. At only 10 to 20 dollars per month, a marketing provider can outfit their brand’s outreach strategy for success. Sure, rates may vary, but mobile marketing’s sheer affordability trumps other providers due to the 95-percent open rate text messages carry.
While email remains a viable marketing resource, web-based inboxes experience only a 25 percent open rate. Mobile marketing may rely heavily on SMS components, but its incredible accessibility makes up for any lacking avenues. As SMS adapts, these lacking avenues will likely disappear completely.
6. Social Media
Facebook, Instagram, and Twitter are Internet titans, and they’re incredibly viable marketing resources. A world of difference exists between mobile opt-in marketing and social media marketing, however. While social media marketing is limited to social platforms, opt-in mobile marketing encompasses both social and non-social realms.
As a business provider, you can have all social platforms and more. Facebook, Twitter, and Instagram are simply starting points for a mobile marketer’s technological arsenal.
Learn More: 17 Actionable Social Media Strategies for Amazing Results
7. Growing Technology
Technology, itself, is growing, and the world’s newest opt-in services are slowly replacing age-old techniques guaranteed to scoop up shoppers. Wearable technology has hit the market, and advanced technology like augmented reality will soon be favored by mobile consumers.
In a sense, mobile marketing is an arms race. Your competitors are moving now. They’re engaging consumers in new, exciting ways. Don’t wait, because successful mobile marketing requires one to be well ahead of the business world’s curve. While 2016 has just begun, upcoming months will generate new resources for the technology world. New apps based upon wearable technology, coupon offers, and bustling businesses are coming, and it’s up to you—the marketer—to stay relevant, stay impactful and stay successful.
If you have any questions, please leave it in the comments below!
This is a guest post by Sophorn Chhay, an inbound marketer specialized in generating sales lead through Trumpia’s mass text messaging automation solution, it helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.